"This book is important reading for those who don't understand fundraising, and is essential reading for those who think they do.”
Dr Beth Breeze, Director, Centre for Philanthropy, University of Kent & Author of The New Fundraisers: Who Organizes Charitable Giving in Contemporary Society?
“Challenges the conventional wisdom on building sustainable non-profits and advances a new narrative with easy-to-follow directions towards organizational vitality.”
Dr. Douglas P. Clark, Professor and Dean, Eastern University College of Business and Leadership
"If I were building my first library of required reading for nonprofit leaders and aspiring fundraisers, this would be first on the list."
Ellen Bristol, President, Bristol Strategy Group, & Author of Fundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity
“Sector leaders should acquiesce to Jason Lewis' brand of disruption and innovation, heed his warnings and courageously consider his counsel.”
Greg Warner, Founder & CEO, MarketSmart, & Author of Engagement Fundraising