The War for Fundraising Talent

The War for Fundraising Talent will not be won by those organizations who continue to mistake their scarcest resource as donors with dollars. After years, if not decades, of obsessively accumulating new donors, most organizations have more than enough donors to keep them busy for quite some time. The War for Fundraising Talent will be won by retaining more of the talent we already have and empowering our new recruits with an environment where fundraising professionals can achieve mastery and find meaning in their work and demonstrate distinct and deliberate practices that they can be recognized and admired for.

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